We are thrilled to announce that Asili Coffee and our founder, John Francois, were recently featured on CNN Marketplace Africa, showcasing our pioneering efforts in transforming Ghana’s coffee industry. This feature highlights the remarkable strides we are making to elevate the coffee sector in a country traditionally known for cocoa production.
A new chapter for Ghana’s coffee industry
Asili Coffee, founded by John Francois, is on a mission to revolutionize the coffee sector in Ghana. In a country where cocoa has long been the dominant agricultural product, coffee has often been overlooked. However, Asili is leading the charge to change this by introducing sustainable farming practices, developing new market avenues, and providing vital training and support to local farmers.
In the CNN feature, John Francois shared the vision behind Asili Coffee and the significant opportunities that lie in Ghana’s untapped coffee market. His passion for his hometown, Akuapem, and its potential to become a global coffee hub is at the core of the company’s mission. Asili is working with local farmers to increase coffee production, improve quality, and create economic opportunities for communities, particularly youth and women.
Looking to the future
Asili’s feature on CNN Africa Marketplace is a proud moment for us, but it’s just the beginning. Our journey to transform the coffee sector in Ghana continues, and we are committed to ensuring that our farmers and communities reap the long-term benefits of our efforts.
Watch the full CNN Africa Marketplace feature here: CNN Marketplace Africa: Could your next cup of coffee come from Ghana?