ITC is supporting coffee growers and processors in West Africa to help them reach new markets and grow their operations. Ghana, once a thriving coffee producer, has suffered over the last 20 years due to systemic challenges such as poor infrastructure, low access to finance, and the effects of climate change, volatile prices, and COVID-19. However, with recent government initiatives, investment, and innovative entrepreneurs, the country is reviving its coffee production to diversify exports and improve livelihoods.
With Asili Coffee’s commitment to improve lives in rural Ghana through coffee growing and roasting and it’s work to introduce coffee farming into Akuapem, it has been earmarked for support by ITC’s Alliances for Action sustainable agribusiness initiative. The initiative offers access to research and development, business and trade knowledge, and market linkages that are crucial for business growth.